Study: In the year 2013, we'll have over 73 million U.S. social gamers

Every time one of these studies comes in, it feels like we're all at the World's Fair, doesn't it? (And we'll play them while being driven in our hover cars!) A study by eMarketer released today reveals the projection that, by 2013, there will be 73.6 million social gamers in the U.S. of A. This number will explode from today's estimated 61.9 million Facebook gamers in the country, which already sounds a bit low to us. And because of these growing numbers, eMarketer thinks it's thanks to shifting demographics.

"Gone are the days when only males ages 18 to 34 were hardcore gamers or only moms were pelting their Facebook friends with requests for hens or heifers in social games like FarmVille," eMarketer senior analyst Lisa E. Phillips--and author of this very report, "Online Gaming Audience: Lines Blur as the Market Grows--said. "Today's core gamers are also playing casual games. More women are using game consoles beyond the Nintendo Wii, and their game choices include many genres."

And, you know what, she might be right. Just recently, it was estimated that by the same time, 2013, hardcore social games will grow five-fold. Not to mention that there already are nearly 80 million strategy gamers on the platform. While the casual, FarmVille-loving sector will certainly continue to grow, this is hardly the last we've heard from the "hardcore" gaming crowd on Facebook. Check out even more about these rapid yet expected demographic shifts right here.

Kabam study suggests hardcore gamers are flocking to Facebook

Have the tables finally turned? Not quite just yet, but slowly and surely they are, a study released by Kabam suggests. The Redwood City-Calif.-based creator of Facebook games like Dragons of Atlantis and Edgeworld recently commissioned a survey of 1,412 "hardcore" gamers to find just how their behavior has changed since the dawn of Facebook games.

Dubbed the "Social Gamer Study," Kabam found that the demographics of the average social game fan are slowly changing--more young to middle-aged men are playing Facebook games. And a whopping 82 percent of them come from the console game space, which is terribly important. This is because 27 percent of those surveyed report playing console games less often.

And perhaps more importantly to those looking to make cash from hardcore games, those surveyed reported spending 50 percent less on console games. Of course, Kabam threw in that players of its games are even more dedicated to Facebook games than console games: 55 percent reported playing console games less and spending 65 percent on the games.
Social Gamer Study findings
According to the study conducted by Information Solutions Group, 72 percent of these hardcore social gamers are playing two or more games at once, and 47 percent are playing three or more. If you've ever played a game like Kingdoms of Camelot or Kixeye's Backyard Monsters, you know that this is quite a lot to keep up with--much more so than, say, FarmVille.

Not to mention that this growing sub culture of Facebook gamers plays far longer game sessions than the 30 minutes or so your average Bejeweled Blitz player sits down for on lunch break. A massive 68 percent reported playing social strategy games for three hours or longer a day, and 30 percent said they play for longer than an hour per session.

Of course, it's important to keep in mind who commissioned this study: a developer and publisher of hardcore Facebook games. Vested interests aside, it's undeniable that a new breed of Facebook game fan is emerging, and fast. And you have to assume, with advances like download-free 3D gaming on the horizon, these numbers will only grow. Check out the study in full here.

Are you part of this growing portion of Facebook gamers? Do you think social game creators like Zynga, EA and wooga have anything to worry about? Sound off in the comments. 1 Comment