The Sims Social explodes, the third most played Facebook game daily

Wait, so this is where my mom was during this weekend's mess? The Sims Social, the ambitious social version of EA's massive franchise by Playfish London, has grown into the third most played social game on Facebook. Better yet, that measure is through daily players, which is far more telling of a game's success early on than monthly players. As of now, according to AppData, The Sims Social enjoys over 7.2 million daily players.

More importantly, that beats out two more of Zynga's most popular games, Empires & Allies and Zynga Poker. The game already surpassed Pioneer Trail last week, and now EA as a little over a million daily players to go to become the first Facebook game to trump FarmVille in a very, very long time, if ever. (The game begins to flinch a bit at 8.4 million daily players.)

Of course, The Sims Social is a far cry from the behemoth that is CityVille, but hot diggity is it gaining fast. Yes, use of the word "diggity" is deemed appropriate in such impressive circumstances. Remember, this is especially significant considering the game got off to a rocky start, with outages and performance issues aplenty upon its release. If anything, it speaks volumes to the fact that this brand may have found new life on Facebook, and everyone else better watch out.

CastleVille is the second most played Facebook game daily in 22 days

If there's one takeaway from this, it's that 'Ville games still got it. Zynga's CastleVille has surpassed the likes of FarmVille, The Sims Social and Zynga Poker to become the second most played game daily on Facebook with 8.1 million returning every day. The game is now in the top five for monthly players, with 27.6 million, according to AppData. And it did it in just 22 days.

As a result, CastleVille is both faster and slower than CityVille was a year. The latter reached nearly as many monthly players in almost half the time, but didn't amass as many daily players as Zynga Dallas's new hotness did last month. For what it's worth, CastleVille is far stronger out of the gate where it counts: daily players, the best measure of how gripping a Facebook game is.

This explosive growth can be chalked up to a few factors, but one stands out the most: the Zynga fan base. CastleVille released to a pool of over 200 million able-handed social gamers practically twitching at the thought of a new game to play. Of course, Zynga took great advantage of this, employing several cross promotions across its existing stable of successful games. "Reach Level 5 in CastleVille and get a free Cow" ... or something like that.

That easily explains the burst of growth, but what is it about CastleVille that's drawing more players in than nearly all of Zynga's games? While the game is certainly the most robust, full-featured and gorgeous 'Ville game to date, it's still a 'Ville game. Could it simply be that it's new and shinier than the rest, or is the 'Ville formula really still the best way to approach social games?

[Via All Facebook]

Are you playing CastleVille every day? Why do you think the game is drawing so many players in every day?