Angry Birds Seasons Moon Festival will soar to China first, globally later

Rovio is preparing one giant slingshot to fling the Angry Birds into China, and on the backs of those birds will be the Moon Festival update for Angry Birds Seasons. Pocket Gamer reports that the company will launch this update, which is expected to have extra levels that celebrate the Chinese Mid-Autumn Festival with distinctly festive Chinese set pieces.

Like all Angry Birds updates (well, except for that Mighty Eagle bit), this Moon Festival update will be free. However, Rovio plans to release the update to China first through Madhouse, a Chinese ad marketing network, according to VentureBeat.

And the developer has high expectations of its Chinese audience, awaiting about 100 million downloads by year's end. (Apparently, Rovio is going straight to Chinese stomachs with Angry Birds-themed Moon Cakes, too.) According to Pocket Gamer, the update is slated for September release.
Angry Birds Moon Festival items

[Image Credit: Rovio]

Are you psyched for another set of bird-flinging, pig-destroying levels? Do you Angry Birds will be around for much longer in its current state?

Stadiums full of people become Angry Birds players with Uplause

Could the Angry Birds replace the proverbial demands of "Make Some Noise" at your next baseball game? Maybe not your next one, but soon you could be cheering to fling the irate winged beasts into their plump green enemies. Pocket Gamer reports that Uplause, a Finnish developer of crowd-based games, has rebuilt Angry Birds with its creator, Rovio, into a version controlled by noise.

The self-proclaimed "social game maker for big crowds" has created similar games for use in stadiums for ice hockey games, soccer matches and even music festivals. Over the past summer, Uplause worked with Rovio to create a version of Angry Birds that is controlled using noise as an input device. (Namely, cheering, clapping, stomping and perhaps even booing, we assume.)

"As in the original, there's about a four second period before firing," Uplause CEO Veli-Pekka Marin explained to Pocket Gamer. "For live events, we'd expect each gaming session to take a few minutes." But in that time, thousands of folks will play at the same time. If anything, it's terribly efficient.

While all we know about this seriously social version of Angry Birds is that noise generates power for the game's slingshot, Pocket Gamer guesses that aiming is done automatically. Rovio and Uplause will first test this massive version of Angry Birds at a Formula 1 race taking place in Singapore this weekend, and the company's CMO Peter Vesterbacka sounds excited for its imminent global expansion.

"Through social participation, our fans will get to interact with the Angry Birds in an entirely new way," Vesterbacka said to Pocket Gamer. "We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters." I think Vesterbacka is confusing "emotional connection" with "drunken, crowd-fueled stupor." Check out the video below to get an idea of how it might work. Who knows you might be doing the same thing at the next World Series.


What do you imagine a noise-controlled version of Angry Birds would be like? What other games come to mind when you think of this approach? Sound off in the comments. Add Comment

Soon, you might score some Angry Birds with that Starbucks macchiato

Angry Birds Starbucks
"Hey, I'll take a grande caramel cappuccino ... with an Angry Bird on top? Yeah, that works." We doubt most Starbucks baristas would do this nonsense just for you, but you might at least be playing a lot more Angry Birds in Starbucks locations soon. In fact, according to Bloomberg, you may soon take trips to Starbucks specifically to play Rovio's wildly successful game.

During an interview with Bloomberg, Rovio SVP Wibe Wagemans said that his company is in talks with the Seattle-based coffee company to set up virtual goods offers and perhaps even digital scoreboards in Starbucks locations. Keep in mind, however, that this is the same guy who made lofty claims like, "We are now the fastest-growing consumer brand in history."

But what honestly leads us to believe that this isn't merely poppycock is that the Finnish game developer has conducted similar partnerships with national companies in the past. Take Barnes and Noble bookstores, for instance, which offered Nook e-reader owners a free Mighty Eagle download earlier this year--just for visiting with their device in tow.

And don't forget that you can already find a bunch of Angry Birds-themed retail items like plush dolls and t-shirts in the book seller's stores. More importantly, who runs the in-house Barnes and Noble cafes? Yup, Starbucks. So, despite Starbucks's refusal to comment on or acknowledge whether it's talking to Rovio, all signs are pointing at least to a dash of Mighty Eagle with your mocha macchiato.

And Starbucks would be kind of dumb not at least dip one toe into the Angry Birds nest. With toys, cook books and a feature film in the works, Rovio's flagship brand is huge. Not to mention that a Facebook version of the game is in the works, according to Wagemans, which would all but blow this franchise wide open. It's a good time for Angry Birds, and they're looking to share the wealth ... anywhere, really.

[Image Credit: Food Beast]

Would you go to Starbucks just to keep your high score above your fellow coffee snobs lovers'? What do you think of Rovio's immense push into the retail world with Angry Birds? Sound off in the comments. Add Comment